Name of your website?Luxury Sedan Aftermarket Parts & Accessories
Your name?
Ken
Your Location (city, etc)
Knoxville
Please give us a short summary of your website?
Premier Luxury Sedan aftermarket parts and accessories. Parts for Lincoln, Cadillac, BMW, Infiniti, Lexus and Audi.
What inspired you to launch your own website?
Lack of aftermarket parts for the Lincoln LS.
When did you launch your first website, and what was it?
LS Koncepts was first launched in 2004 as www.lskoncepts.com. It was basically a site just for the Lincoln LS but we have added other luxury sedans to our site.
How did you decide on a name for your website?
LS Koncepts means Luxury Sedan Koncepts. Koncepts is a play on the word "concepts" that means our concepts are unique.
What makes your website different from other, similar offerings?
We are largest online retailier of Lincoln LS parts and accessories. We have parts that no other company can get.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Our goal is to grow the site into a large online retailier of aftermarket parts and accessories. We will eventually offer parts for all vehicles, makes and models.
How does your investment of time and money balance against your success?
It has been slow growth due to man power requirements but you can't build a business overnight. We realize this and will continue to add new products each month.
If you had an unlimited development budget for development, how would you change your site?
We would offer a full line of parts and accessories for ALL makes and models. Putting that together will take time and money.
If your site got really big, really quickly, would you be able to keep up with the demand?
That is a good question! In a perfect world we would say yes. However, lining up suppliers and making sure those products are readily accessible will be the utmost concern.
What unexpected costs and headaches have you had to deal with?
Biggest headaches is regular and SEO marketing. It takes time and a lot of effort to become well indexed in all search engines so that customers can find you.
What has been your biggest challenge?
The biggest challenge has been locating parts that are not available for the cars we offer parts for. It's either they are not available or a company will not produce them since the demand is low.
What method has been most successful for promoting your website?
Our most successful promoting tool is being part of online car forums. We can discuss items with members of the forums to ensure we are offering the right parts for the right people.
How has running your website differed from your expectations?
Everyday is a challenge. However, accepting the challenge and meeting it head on is the most rewarding part of running a website.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
We started the site in 2004. We plan to keep it as long as it continues to grow.
What is your website address?
Luxury Sedan Aftermarket Parts & Accessories
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